GRAPHIC DESIGN - P01
Paper Mate - Inkjoy
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This project challenged me to select a well-loved everyday brand and create a campaign driven by a compelling concept and cohesive theme. I chose PaperMate InkJoy pens, a brand that has consistently evoked a sense of joy and nostalgia in my life. My goal was to reflect these sentiments through both the campaign’s conceptual foundation and overall tone.
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I designed and produced all assets shown.
Skillset: Advertisement planning, concept creation, writing, sketching, illustration, animation, package design.
Brainstorming
Rough Thumbnails
Sketches
Storytelling, Nostalgia & Color
Concept Introduction
The campaign is built on three core pillars: love, joy, and friendship. Designed to evoke familiar and nostalgic emotions, it uses a whimsical dreamscape of memories to shape its narrative and set the tone for its concepts.
Poster Series: Love
Video (Proof of Concept )
We were young and carefree,
I climbed our house on the tree.
A little older and wiser,
My love for you grew wider.
With our love letter framed above,
Our family has twice the love.
Additional Concepts: Joy, Friendship.
Limited Campaign Packaging
Different sized packaging for 6, 3 and 2 count InkJoy gel pens.
